slimming down.down.down.
Having a perfect body shape (without going on constant diets/ having to watch one’s diet) is something almost everyone would desire for!
The above video clip is a TV commercial which shows a couple being envious of and distracted by other peoples hot bodies. It is one which clearly portrays the effectiveness and the great wonders one can experience after consuming that particular brand of slimming pills.
This is a form of communication through which the media address large, diverse audiences. Contact in this case is indirect, which means the receivers have a mind of their own. They choose to interpret and believe in the media on their own account. In this case, resonance is present, whereby the audiences’ everyday scenario may match those they view on TV, creating a “double dosage” effect. Thus the audiences’ attention are easily captured, giving them the impression that if you do not want to end up in a state like this, consume these pills.
This commercial ad. has the 3 characteristics of media message – 1) instituitonal sources,2) invisible receivers and 3) interposed channels. The media has played an important role in out daily lives. It may not influence us by telling us what to do, but what to think about. Media influence is dependent on the direct experiences the public has with the issue addressed by the media – obtrusive or unobtrusive issues.
Though, some people may see slimming pills as dangerous, others may be taken in by the advertisement, creating only a moderate effect. -there are both passive (believe in the media easily) and active audiences (who choose to listen to what they want to).
I feel that changing people’s mindset about something through different mediums is very important as companies are doing a business and having a greater number of consumers for their products is more than necessary. Today, audiences are active with the ability to resist media messages. Therefore, it is important for various firms to be able to attract more consumers as well as to put the message across clearly.
